Although it seems a bit exaggerated, a custom folder has to make the content (presentations, materials, etc.) becomes an unforgettable experience marketing. It is therefore essential to resort to the use of a color palette that you always have to keep consistency with the corporate colors we have. For the availability of a Corporate Identity Manual, will have to watch carefully what explains and follow their guidelines. Never deviate from the color range, that identifies us. Use colors that are not ours, just confusing the customer. Just see and multinational belonging to the telecommunications sector or food, always use the colors that identify it.
Along with the colors, you also have to know how to choose the folder type. Pulling off than usual is always an added plus. You can use die – cut folders that undoubtedly will call more attention than more traditional. Just see if you can take them with the way we want.
Often we find Pocket folders for sale that are printed on the front side, but the other parts, back, and interior are blank. One must know how to take advantage of these spaces and also printed on them. A printed custom folder on both sides always highlights more than one that does not. We can also incorporate new texts or images that enhance the interest. The company logo can not only be on the cover of a folder, you can also incorporate it into your back and even indoors to a smaller size. What is is that the person receiving it unconsciously remember our name and we especially identify with the products and services we offer.
Finally, it is important that when customizing a folder, are reflected all the details of our business. Although the most common is to place them at the bottom, either front or rear part of the folder, you can also innovate. New trends in graphic design allow today, can be creative and resourceful without stun or confuse the user. It’s just a matter of using a good graphic designer to break a little too closed designs, traditional and monotonous.
A custom folder does not have to lose its elegance and its function even if Sticking up for originality. Everything ultimately sells, so nothing better than to bet on having products that really will bring us profits and customers.